November 2, 2005

Wheat Thins Chips

wtchips.jpgHere’s yet another example of uninspired product development – take an existing product, change it a little, put it in different packaging, and call it new. It worked with Ritz Chips Cheddar, didn’t work with Cheese Nips Chips, and doesn’t work with new Wheat Thins Chips either. They only vaguely taste like Wheat Thins (which I love), and the “chip” format just doesn’t work with these multi-grain chips. Sure, they’re edible, but so are lots of other snacks. But that doesn’t mean you should spend your hard-earned money on them.

Phoood rating: Don't Waste Your Money

Posted by Jim on November 2, 2005 | TrackBack
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