Taco Bell may just be my favorite fast food restaurant these days. Not because of anything having to do with the food, the menu, or the service. No, it's all because of the Taco Bell mobile app. The app makes food customization, ordering, and payment as easy as tapping on my phone's screen. I love that I can peruse the menu without annoying the people in line behind me, or the Taco Bell employee who is standing there, tapping their foot as they wait for me to choose between the Cheesy Gordita Crunch or the Doritos Cheesy Gordita Crunch. I can take as long as I want. I can also customize the menu items – add black beans, bacon, and chipotle sauce to a Beefy Fritos Burrito, and have the burrito grilled, for example. I could probably do the same thing without the mobile app, but with the app it's fun to do and the app shows the prices of the extras (some are actually free). Once I have assembled the perfect order, I just tap a couple of buttons and that's it. Because Taco Bell has my credit card number, I don't even have to get out my wallet. At the drive-thru window, they just hand me my food and I drive off like I'm some kind of fast food royalty. The app is well designed, easy to use, and the entire process works smoothly (other than a couple of hiccups the first few times I used the app). The future of fast food is here, and Taco Bell is leading the way.
Phoood rating:Posted by Jim on November 29, 2015