March 1, 2010

Sun Chips Peppercorn Ranch

sunchipspr.jpgThe whole business model behind Sun Chips has always seemed a little funny to me. They market themselves as the healthy chip, which is pretty much an oxymoron, but apparently an effective strategy seeing as how they have come to be a major player in the chip market. There has always been one thing that has stopped me from jumping on their bandwagon, and that is taste. Itís not that their chips taste bad per se, it is just that they lack the flavor punch of many of their competitorís chips. One resulting benefit of this is that their chips donít leave your breath tasting as bad as some of the more pungent flavors their competitors deploy. With all that being said, the new Peppercorn Ranch Sun Chips stays true to their theme of providing a healthy chip that might lack the flavor of a competitorís similarly flavored chip. The Peppercorn Ranch chips have an initial mild ranch flavor that then reveals a hint of pepper and finishes with an aftertaste that is very similar to their Sun Chip Original chip. I think the best way I can describe its true flavor is to imagine the taste of a peppercorn ranch chip and then make it diet. For a guy that loves the flavor-packed punch of a Ruffles Cheddar and Sour Cream or a Doritos Cool Ranch, I canít fully endorse Sun Chips' unusual new flavor.

Phoood rating: So-so

Posted by Matt on March 1, 2010
Comments:

I disagree - this happens to be a favorite chip flavor of mine. I think it provides a very strong Cool Ranch Dorito esque flavor without leaving my fingers greasy. In my opinion - a killer combo!

Posted by: Ashley at July 8, 2010 12:44 PM
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